Smartphone owners want sites to be optimized for their smaller screens and are inclined to abandon those that aren’t. With an average of 60% of traffic coming from mobile devices, making your website mobile-friendly is a worthwhile effort, and it can keep you ahead of your rivals.
There’s no doubt that the mobile-age is dominating the internet today, with more and more users accessing the web on their smartphones, touch pads and mobiles. This presents a huge opportunity for a business.
About 40% of the people who own a mobile phone use it for searching relevant information on-line, and more than half of them will search on-line at least once every day. And with the Google’s latest update, effective from the month of April 2015, sites which are not mobile-friendly will be less likely to rank in the top search results.
Don’t just follow, lead the way!
Being mobile-friendly is not just confined to making your website viewable on mobile devices. A mobile-friendly site should be developed to function smoothly on smaller screens, facilitating easy navigation via touch-screen buttons, and showcasing the most relevant information and content depending upon the users’ needs.
You can make use of the Google Webmaster Tool to figure out if your website is mobile friendly or not. It also helps you by suggesting necessary upgrades that are required to make your website mobile-friendlier.
According to the thresholds used by the Google Webmaster Tool, sites with critical mobile usability errors are not tracked as mobile-friendly by Google, and will therefore be displayed and ranked appropriately for smartphone users. This limits the visibility your website can enjoy.
Make sure to future-proof your website
You can prevent your website from getting penalized by Google for not being mobile friendly by simply making appropriate amendments that will strengthen its overall functionality. Building a site that hosts a user friendly layout, informational content disclosures and takes less than five seconds to load, will keep you in competition.
You can design responsive websites that can recognize the device being used (i.e. smartphone, laptop, tablet, PC, etc.) and will adjust itself accordingly for optimal viewing.