There is no denial about the fact that Google is increasingly playing the referee in the online marketing game, and many marketers are simply abandoning the online promotion instead of playing by the rules.

Did you know, an effective SEO Strategy today requires the highest level of commitment, research and personalization? However, there are certain qualities that we can learn from Abraham Lincoln, one of the greatest leaders in American history, to address the challenges SEO has in store for us.

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According to a keynote speaker at SHRM’s 2008 Annual Conference in Chicago, Doris Kearns Goodwin, “Lincoln demonstrated an ability to withstand adversity and to move forward in the face of frustration.” She identified some of the best qualities of Lincoln that we should look for in the present day SEO strategists.

He was always willing to do what was right – Commitment

Abraham Lincoln had a tremendous ability to tackle the challenges with great zeal. He was always willing to do what was right by giving his 100% to the job on hand. He believed commitment is the key to success. And this is what makes him an inspiration for many.

In order to keep your business in the game, especially if you’re operating in the Local markets, calls for a targeted SEO strategy. Since the past three years, the search engine giant has made some significant changes to its algorithms. Moz, which delivers Software as a Service SEO and other tools, maintains a regularly updated Google Algorithm Change History. It alone tracks 37 major algorithm changes in 2012.

“What was important to do years ago is still important,” says Cyrus Shepard, senior content producer for Moz and formerly the company’s lead SEO practitioner. In order for you to be able to keep your business in competition you need to be willing to do what is right.

In 2015, SEO is alive and more challenging. It requires the highest level of commitment to drive visibility for a company’s online presence.

There’s more to SEO than just placing keywords on a page. As a SEO expert, you need to care about the accurate use of Google approve tactics to help improve a website’s visibility in search engine results, drive more traffic and increase the benefits that a web business owner can only hope to experience.

He has the ability to learn on the job –Adaptability

Lincoln was really good at acknowledging errors, learning from them and addressing the issues by implementing a corrective mechanism. He basically established a culture of learning in his administration. Being receptive to changes and developing a quick learning ability will make you more successful in the arenas of SEO.

There are three pillars of SEO today; content, links and social media. Today, search engines are placing more emphasis on the combination of all of these elements. By adapting to changes more quickly, you can make your business reach for the top with ease.

He was more welcoming to listen to different point of views -Receptive

Lincoln was really good at allowing participation from other people. He knew exactly when to stop the discussion and after listening to the various opinions, make a final decision. Try and establish strong relationships with the people who have already accomplished the goals you are pursuing. By interacting frequently with the most successful leaders in your industry you can generate powerful SEO strategies.

Listening to others in your industry and communicating with them is a wonderful strategy that can pool brilliant ideas together without any cost!

He knew his weaknesses –Well-prepared

Lincoln was simply great at knowing his weaknesses. And because of that he had developed a tendency to work more effectively. He would establish deadlines and work for the achievement of specific goals with the most effective and efficient use of available resources.

As a SEO expert, one needs to be capable to figure out the weaknesses in their online business’s presence. Taking control of the way your SEO plan is working can allow you to achieve more in lesser amount of time. For instance, Link reclamation is one of the ways you can identify and keep track of the broken links to your site, and accordingly make modifications to your SEO strategy.

He had the strength to adhere to fundamental goal –Goal-oriented

One of the best qualities of Lincoln was that he would turn down suggestions from the members of his political party that would disturb his fundamental goals. Being a Search Engine Optimization strategist, you need to have a goal oriented work plan.

Try and create a target based SEO strategy that will measure your achievement in terms of different levels your plan has achieved. This will maximize the chances of your businesses scoring better search engine rankings.

He had the ability to communicate his goals and plans –Leadership

Kearns Goodwin stated that Lincoln had a “remarkable ability to communicate his goals to his countrymen.” He would break down the concepts into simple and easy to comprehend chunks of information and communicated with an understanding of the concerns of the individuals.

Having a personalized SEO plan is highly important today. However, you need to be extra careful in selecting an appropriate strategy for your business as there are “7 SEO tactics that sound smart but are actually dumb” as stated by Neil Patel, co-founder of KISS metrics (an analytics provider that facilitates organizations in making better business decisions).

Make sure you share your SEO strategy with your team members, breaking down the technical concepts into easy to comprehend information that can streamline the entire process.

He understood when to be persuasive -Controlling

By controlling the timeframe allotted for a particular job, Lincoln controlled the way things were managed. He would ensure the best possible use of available resources to complete the job on hand. This would allow him to successfully tackle different challenges and to work out solutions with speed.

In SEO, speed matters a lot. Google wants to deliver topnotch results for its users. One definition for topnotch, among many, is a website or a webpage that loads quickly. This means slower webpages are likely to rank lower than faster ones.

According to Moz’s Search Engine Ranking Survey 2013, there is a correlation between a website’s response time and ranking. By controlling the amount of time your website takes to load, you can actually improve your site’s visibility on different search engines.

He was ready to share blame for failure –Collegial

Lincoln would not hesitate in accepting the blame for any failures. When mistakes were made by the members of his Cabinet, he stood up for them.

Search engines have been refining the way companies can compete online. The more responsive your website, the better your search engine rankings. However, after Google’s Panda and Penguin updates in the past years, it has now become essential to keep a proper track of all the technical issues affecting a website’s SEO. Smart SEO consultants should always make fixing technical issues a high priority.

Accepting mistakes and/or errors and fixing them can make your SEO strategy render better results before things can turn much worse.

He knew how to negotiate in order to achieve the best outcome -Compromising

Lincoln didn’t compromise his values but he understood the importance of negotiation and compromise in fulfilling the political necessities.

Google is by no means done making significant algorithm changes. In fact, these changes are now reckoned by many SEO experts as the “new normal.” To stay ahead of the competition, you need to be compromising and more responsive to the changes that are being made in the way SEO was done. Smart online marketers should pay close attention to mobile SEO, link building, social signals and all the related aspects of managing a successful search engine optimization strategy.

Keeping track of the latest changes to the Google algorithms and consistently monitoring the online consumer trends can help your business reach for the top.